Social Media Officer

Job Purpose:

This role is responsible for overseeing company’s corporate social media presence across LinkedIn, X (Twitter), Facebook, and Instagram, as well as executive profiles on LinkedIn. Key duties include creating and coordinating daily, weekly, and monthly content calendars based on business needs, platform trends, and competitor insights; overseeing community management and ensuring timely and accurate publishing; managing platforms and providing analytical reporting; and reviewing Arabic content, which is advantageous.

Job Responsibilities:

• Planning creative monthly and weekly content calendars that are attuned to business needs and latest trends for Dubai Airports’ LinkedIn, X and Meta pages and 2x executive LinkedIn pages.
• Working closely with the Production team to ideate creative concepts to deliver on planned calendars.
• Drafting clear and detailed video or image production briefs for content creation agencies.
• Overseeing content creation agencies on-ground on shoots and video interviews.
• Filming short-on-phone content for stories or posts as needed.
• Creative copywriting to adapt long-form content (such as press releases) to short, pointed and interesting captions for social media.
• Transcribing and adapting executive speaking engagements for LinkedIn content.
• Drafting video interview questions for social media content.
• Ensuring all social media content produced across company’s and executives’ profiles is relevant and aligned with the wider Social Media strategy, Corporate Communications strategy, and business objectives.
• Contributing insights to the overall strategic development of the Social Media function.
• Contributing to brainstorming sessions for campaign development.

• Deep understanding of technical social media platform management and best practices across Meta, LinkedIn and X.
• In tune with the latest social media trends locally and globally.
• Strong copywriting skills in English – additional Arabic would be advantageous.
• Ability to ideate creative concepts and work closely with production and videographer teams to bring content to life.
• Experience using tools such as Sprout, Sprinklr, Hootsuite, etc. is preferred.